Technology- M-Commerce
Research Plan: Mobile Commerce (m-Commerce)
Outline of Research Plan
The introduction of mobile commerce (or m-Commerce) demonstrates the invasiveness and interactivity of technologies today and the extension of the 'virtual self' through business transactions made through m-Commerce.
m-Commerce in the worldwide and national context
Characteristics of m-Commerce: Technical
As an information service
As an information technology
Applications of m-Commerce: Business and Social
Financial services
Entertainment
Retail shopping
Social Impact of m-Commerce technology in the U.S. And to the World
Perceived benefits of m-Commerce
Risks and challenges associated with m-Commerce
Conclusion
Annotated Bibliography
Ngai, E. And Gunasekaran, A. (2007). "A review for mobile commerce research and applications."...
23, No. 3.
The authors provided an intensive review of current literature on the topic of m-Commerce, exploring the different concepts and dimensions in which it is associated as far as scholarly studies about it are concerned. Findings from the meta-analysis of m-Commerce studies showed that more journal articles focused on the applicability and usefulness of the technology more than the technical and social-commercial details and aspects of m-commerce.
Wu, J. And S. Wang. (2005). "What drives mobile commerce? An empirical evaluation of the revised technology acceptance model." Information & Management, Vol. 42.
The study determined the "behavioral intent" of m-commerce users -- that is, what motivated them to accept and use the technology from the onset. The authors' findings would be useful in identifying underlying reasons behind usage and retention of usage of m-commerce technology among its users.
Friedman, T.…
